Evidently, it worked. The billboard ads featuring Tyson started flashing everywhere, and he has become a popular to Milan and Paris to walk the runways. Tyson has been featured in such campaigns as Jil Sanders, DKNY, Hugo Boss Sport, Byblos, Moschino, Emporio Armani, Exte Acht, Samsonite, Perry Ellis, BCBG, Valentino Roma and Emporio Armani Fragrance. In addition, Tyson has appeared in L'uomo, Vogue, Jalouse, The Face, Harper's Bazaar, Arena Homme Plus, Visionaire, Numero, and W.
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